Inspiring the current authentic and diverse ladies who are the face of Gucci, gucci bloom perfume is creative director Alessandro Michele’s first fragrance for Gucci House. Imagined as a lush flower garden, Bloom is created to take on the form the name suggests. Aromas of natural tuberose, as well as Jasmine, create a surprisingly beautiful white floral scent that is a delight to the skin.
Rangoon Creeper, which is perennial which changes color as it blooms, gives the skin with a delicate, floral edge. The campaign highlights Bloom’s ability in transporting the user into the beautiful landscape it was inspired by and includes actors Dakota Johnson, model and actress Hari Nef and artist Petra Collins.